I connect brands with the people who train and with the events that bring them together. I led WODCELONA's sponsorships for three editions, and today I do it with BOLD Series and SponsorSheep, and with Ottobaum I take brands into new markets.
01 About me
I spent more than twenty years in business: promotional marketing, logistics for multinationals with my own company, and urban mobility in Europe. In 2024 I brought that experience to sport, and since then I have worked where brands and events meet: what a brand needs to know before it invests, and what an event has to offer to win it over.
02 Today · The operating arm for brands entering Europe
With Ottobaum I bring sports brands from outside the EU into Europe. We import their stock in our name, make it compliant and sell it wholesale to distributors, retailers and gyms, at the price the brand sets and with no margin on its product. And we position each brand in each country through sports events, communities and social channels.
We work business to business only: we don't sell to consumers or run customer service.
Without a common importer, each country usually has its own, and each one clears its own customs.
One way in for the whole EU. The stock enters through Barcelona, is made compliant and can be sold wholesale from there to any of the 27 countries.
Pricing, consumer sales and customer service stay with the brand.
| Distributor | Logistics warehouse | Legal representative | Own subsidiary | Ottobaum | |
|---|---|---|---|---|---|
| Import without setting up a company in Europe | |||||
| Meet EU rules | |||||
| Stock in Europe | |||||
| Wholesale to distributors, retailers and gyms | |||||
| The brand sets the price | |||||
| No company or staff of its own in Europe | |||||
| Presence at sports events and in communities in each country |
Included Partly Not included
Comparison by type of service, not by company.
The customs duty exemption for parcels under €150 ended.
The new EU packaging rules began to apply.
The stock is already in Europe: buyers receive their orders with no customs inside the EU.
We also open markets in Latin America.
Visit Ottobaum03 Today · Team fitness competitions
A multi-stop circuit: the first will be at the Madrid Arena, from 18 to 20 June 2027. I founded it and I design what it offers brands: content during the build-up, on-site activation and follow-up after each event.
Discover BOLD Series
04 Today · Sponsorship across many events
The network that connects brands with the sports community in Spain. It is designed to bring many events together under a single agreement: a brand reaches every event's community at once and each event earns income without having to go looking for sponsors.
Discover SponsorSheep05 How I have done it
I know how to enter a market where I don't know anyone yet. Today I am building PICSIL's European distribution; before that I assessed more than 250 cities to launch FREE NOW's micromobility in ten countries and led the European expansion of Inurba Mobility's bike sharing.
I know how to put a brand in front of its audience. I learned it at All In Group, my first company. At WODCELONA, an inclusive fitness competition in Barcelona, I did it for three editions with sponsorships, exhibitors and activations; at BOLD Series I turn it into a measurable offer.
With TBTB Global, the logistics company I founded, we handled more than 5,000 shipments a year for Procter & Gamble, Unilever and Pfizer: dangerous goods, biological samples and urgent prototypes. A deal is only worth what gets delivered.
A brand comes back when it knows what it achieved. At BOLD Series, everyone who shows interest in a brand is recorded with their consent, and from the day it signs, the brand has a dashboard with what has been published, its reach and the contacts it has gained.
Economist, with a master's in Multimodal Logistics Operations (ULACIT) and a specialisation in Packaging Engineering (UPC).
The full track record, on LinkedIn WODCELONA report06 Let's do business
Find the event or sports community that fits what your brand already is, and set up a partnership with goals and a way to measure whether it worked.
I've been in your shoes: I led WODCELONA's sponsorships. I prepare your event's offer for each brand and carry the negotiation through to event day.
Enter a new country with Ottobaum: from finding distributors to the first campaign.
07 Who with
Each brand, in the role it played
at a specific stage of my career.
WODCELONA sponsors · 2024 to 2026
TBTB Global clients and companies from my career · 2007 to 2023
WODCELONA brands sponsored the event, organised by Limited Edition Athletes. TBTB Global brands were clients of the logistics company I founded.
08 FAQ
Juan Carlos Golindano works in the sports business: he connects brands with the events and communities that train. Before that he spent more than twenty years in promotional marketing, international logistics for multinationals and urban mobility. Today he is the founder of BOLD Series and SponsorSheep and co-founder of Ottobaum. He lives and works in Barcelona.
Ottobaum is the company through which Juan Carlos takes brands into new markets: logistics, distributors, activations, local content and campaigns, in Spain, the rest of Europe and Latin America.
BOLD Series is a circuit of team fitness competitions. The first stop will be at the Madrid Arena, from 18 to 20 June 2027. Brands reach the community that competes and the one that comes to watch, with content before the event, activation during it and follow-up afterwards.
SponsorSheep is the network that connects brands with the sports community in Spain. It is designed to bring many mass-participation events under a single agreement, so that a brand reaches every event's community at once.
By email at [email protected] or on WhatsApp at +34 661 461 516.
09 The next deal
Send me a couple of lines about your brand or your event
and I'll tell you honestly whether I can help.